I help brands and founders clarify their story and show up with culture-led content
Creative Strategist working with brands, startups, and creators who want to say something that actually matters
Services I provide
Brand Story & Positioning
Help you clarify what you're actually saying and who you're saying it to. We start with the fundamentals: your origin story, your values, your differentiation, and the cultural space you occupy.
Content Strategy & System Building
Create the framework, pillars, and process for showing up consistently. Not just 'what to post' but the strategic architecture that makes your content mean something.
Founder Content Enablement
Work with founders—especially introverts—to help them show up authentically. From concept development to production workflows that actually work for your personality and schedule.
Creative Direction & Execution
Lead the visual and narrative execution of campaigns, working with Kudoz Creative (my production network) when needed. Strategy through to final.
What I'm Building Now
INGENIUS - Creator in Residence
Currently serving as Creator in Residence at INGENIUS, building their content strategy from scratch and helping their founder show up consistently.
X pieces of content created, X% engagement growth.
Kudoz Creative - Founder
Building brand and content systems for companies that want to show up with intention.
Led end-to-end content strategy, creative direction, and production for founders and brands, from positioning to execution.
Developed repeatable content frameworks, launched flagship series, and helped brands ship consistently across platforms.
X+ pieces of content produced
X% growth in engagement / reach
Helped founders clarify POV, build momentum, and actually publish
Work that matters
My Approach
Why Culture-Led Strategy Matters
Most brands are creating content, but nothing connects. They're speaking, but not saying anything. I help brands move from scattered output to cohesive storytelling—work that's rooted in culture, not just trends.
With 8+ years executing everything from documentary cinematography to fashion campaigns to tech brand content, I've learned what actually works. Not from a deck, but from doing the work.
Now I focus on the strategy that shapes the work—helping founders and brands clarify their narrative, build their content systems, and show up in ways that feel authentic and intentional.
Hey, I'm Victor
I'm a Creative Strategist based in Nashville with 8+ years in creative direction, production, and content strategy. I've worked with brands like Adobe, Meta, Rolling Stone, and White Claw—and helped build visual identities for emerging brands like SAAF Garments.
As @viciswho, I teach creators about production, storytelling, and content strategy. Now I'm bringing that same energy to helping brands and founders clarify their stories and create work that matters.