I help creators and founder-creators figure out what’s worth saying and how to show up with intention.

I’m a creative strategist helping you turn attention into long-term brand value through culture-led content.

Everyone is creating content.
Very few know why.

I work with founders and teams who feel stuck between “we need to post” and “none of this feels right.”
Together, we clarify the story, define the role content plays in the business, and build a direction that actually compounds.

Let's Talk
 

What I'm Doing Now

 INGENIUS - Creator in Residence

I’m currently Creator in Residence at INGENIUS, helping build their content strategy from the ground up and shaping how the founder shows up for the brand.

This includes:

  • Defining content lanes and voice

  • Translating product + culture into story

  • Building a system that’s sustainable, not performative

Metrics and outcomes added as they mature.

Coming Soon...
 

How I Work (short version)

What I Actually Help With: I don’t start with content, I start with clarity.

1. Story & Positioning
We define what you stand for, who you’re speaking to, and the cultural space you want to occupy.

2. Content Direction
I help you decide what to make and what to ignore. Lanes, themes, formats, and tone, built to support the business, not trends.

3. Founder Presence
For founders who don’t want to perform online. I help shape a presence that feels natural, honest, and repeatable.

4. Creative Direction (When Needed)
When strategy needs to turn into execution, I lead creative direction and collaborate with my production network at Kudoz Creative.

Check out Kudoz Creative

Past Work

Philosophy

Why I Focus on Culture, Not Just the Content

Most content fails because it’s disconnected… from values, from culture, from intent.

After 8+ years executing everything from documentary work to fashion campaigns to tech brand content, I’ve learned what works in theory, and in practice.

Now I focus on shaping the thinking behind the work:

  • Clarifying narrative

  • Reducing slop

  • Building systems that last longer than a fleeting trend

The goal isn’t more content.
It’s better decisions.

Hey, I'm Victor

I’m a Creative Strategist based in Nashville with a background in creative direction, production, and content strategy.

I’ve worked with brands like Adobe, Meta, Rolling Stone, and White Claw, and helped emerging brands define how they show up visually and culturally.

As @viciswho, I share what I’ve learned from being a doer — now applied to helping brands think more clearly about their presence and impact.

Lets Build Together