I didn’t start as a strategist. I started as the one doing the work.

For over 8 years, I’ve worked inside the execution directing, shooting, editing, building content for brands, founders, and creators. Fashion campaigns. Tech brands. Documentary-style stories. Social content that actually had to perform.

That experience shaped how I think.

I’ve seen what happens when content is made just to keep up, and what happens when it’s rooted in something real. Most brands don’t have a content problem, they have a clarity problem. They’re saying things, but they’re not sure what they stand for or why it matters.

That’s where I come in.

Today, I work as a Creative Strategist, helping brands and founders slow down, get clear, and make smarter decisions about what they create. We focus on story, cultural context, and intention, so content isn’t just output, but something that compounds over time.

Through my personal platforms, I also share what I’ve learned about storytelling, production, and showing up without pretending to be someone you’re not.

If the work feels scattered, forced, or performative. I help bring it back to something grounded.